Call for papers/Topics All Abstracts, Reviews, short articles, Full articles, Posters are welcomed related with any of the following research fields: 1. Core Business Foundations & Strategy Strategic Management & Competitive Advantage Resource-Based View (RBV) and dynamic capabilities Corporate-level strategy: Diversification, mergers, and acquisitions Competitive positioning (Porter’s Generic Strategies) Strategic execution, OKRs, and balanced scorecards Industry structure analysis and macro-environment scanning Corporate Governance & Business Ethics Board structure, independence, and fiduciary duties Agency theory and alignment of managerial/shareholder interests Environmental, Social, and Governance (ESG) integration Corporate fraud, accountability, and internal controls Ethical decision-making models in leadership 2. Financial Systems, Corporate Finance & Investment Corporate Finance & Capital Allocation Capital budgeting and discounted cash flow (DCF) valuation Capital structure theory (Modigliani-Miller, Pecking Order) Cost of Capital (WACC) optimization Working capital management and liquidity optimization Dividend policy, share buybacks, and value creation Financial Markets, Instruments & Portfolio Management Asset pricing models (CAPM, Multi-Factor Models) Fixed income analysis and interest rate risk Equity research, valuation methods, and fundamental analysis Derivatives, hedging strategies, and risk management Behavioral finance and market anomalies Financial Accounting & Quantitative Analysis Financial statement analysis and ratio diagnostics Revenue recognition and earnings quality evaluation Forecasting techniques and quantitative risk modelling Management accounting and cost allocation systems 3. Marketing Strategy, Consumer Insights & Branding Strategic Marketing & Brand Management Brand equity, positioning, and architecture Go-to-market strategies and product launches Product portfolio management (BCG Matrix, Product Life Cycle) Pricing strategies and yield management Omnichannel distribution and supply partner integration Consumer Psychology & Analytics Consumer decision-making processes and cognitive biases Customer journey mapping and touchpoint analysis Customer Lifetime Value (CLV) and churn analysis Segmentation, targeting, and positioning (STP models) Quantitative marketing techniques and attribution modelling Digital Marketing & Media Content marketing and organic acquisition (SEO) Performance marketing and paid acquisition channels Social media strategy and community management Marketing automation and hyper-personalization 4. Leadership, Human Capital & Organizational Behavior Organizational Leadership & Power Dynamics Transformational, servant, and situational leadership models Power structures, organizational politics, and influence Crisis leadership and strategic decision-making under uncertainty Cross-cultural management and global leadership Human Resource Strategy & Organizational Design Strategic human resource management (SHRM) Talent acquisition, retention, and performance management Compensation design, incentives, and principal-agent alignment Organizational culture, design, and change management Workforce analytics and talent planning 5. Interrelated & Cross-Disciplinary Domains Product Development & Commercialization Marketing component: Voice-of-customer research and market sizing Finance component: Return on investment (ROI) and cost-of-goods-sold analysis Management component: Cross-functional agile team execution Fintech & Martech Innovation Finance component: Alternative payments and blockchain applications Marketing component: Data-driven ad tech and customer platforms Management component: Managing technology adoption and digital transformation Mergers, Acquisitions & Post-Merger Integration (PMI) Finance component: Target valuation and deal structuring Marketing component: Brand consolidation and customer retention Management component: Cultural alignment and operational integration Behavioral Economics & Commercial Decision-Making Marketing component: Choice architecture and nudge theory Finance component: Investor sentiment and irrational market trends Management component: Overcoming organizational biases in capital allocation